A Walk with Google Penguin Updates

In an effort to make web a better place for users, something that started in September 2002, Google is continuously changing their algorithm and making it smarter. They have some clear webmaster guidelines that makes it difficult for SEOs to practice specific activities in order to make websites rank in SERPs.

In this article I will walk you through the updates that Google made to their algo for fighting with unnatural link-building techniques and tricks by smart SEO practitioners.

walking penguin

Penguin: (Webspam Update) – April 2012

Sure, many of you have not heard the name “Webspam Update”, but this is what it was called when Google rolled it out for first time to check over-optimized links to websites, eventually penalizing them. (more…)


What is Google Panda Update?

During recent years there have been buzz in SEO industry every now and then that Google rolled-out Panda update. What exactly it is? I will let you know everything related to Googles’ Panda update in this post.

Why Panda Came into Existence?

With growing web usage and competition for monetizing from web SEO professionals were taking measures to manipulate Google SERP, keeping webmasters guidelines aside. When Panda came into existence, web was full of content and most was not informative to user, the whole sole purpose of that content was to help websites rank.

With the help of automated tools SEO community was generating content and distributing it, giving wrong ranking signals to search giant. For stooping web spam Google gave birth to Panda.


What is Panda?

In terms of SEO Panda is not that cute bamboo eating black and white bear found in south central china, Panda is an update made by Google in their algorithm to fight with poor quality/thin, spinned and copied/duplicate content over web. (more…)

What has Changed in SEO: 2013?

We all know that the world of SEO has changed a lot from what it was some years back. To be very true nothing has changed Google just went strict with their algorithm. Most of the SEOs are not sure what to do now after Penguin 2.0 (May 22 2013) and Panda 26threfresh (July 18 2013). What does these updates really mean and what should we do as an SEO.

Penguin 2.0

Google update its algorithm to make web more informative for users. It warns and take action against websites that violates Googles’ Webmaster Guidelines. So what are those guidelines that google warns against?

  • Backlinks from link networks.
  • Keyword stuffing and bad link profiles.
  • Paid links and advertisements that pass PR.
  • Excessive reciprocal linking for fooling Search Engines.
  • Links build using automated link building tools.
  • Spamming around the forums just for dropping links.
  • Link from non-relevant and low quality resources.
  • Widgets that pass page rank.

Panda 26th Roll-out

Google is consistently rolling out Panda updates just to make web cleaner for end users. Panda focuses on the quality of content and its duplicity over other web resources. Spinning of content is not at all effective, spinned content will not rank over Search Engines nor it will help you to improve the visibility of your website. (more…)

Helpful Tools to Practice SEO

In the industry of Search Engine Optimization life revolves around ranking higher over organic search results. The work of SEO yields best results if done manually, software are not that much useful but still few tools are really helpful for search engine optimizers. I am going to list a few of them here.

SEO Quake Toolbar:

The traffic and page rank are some of the most important factors for SEO. While you are visiting any website for creating you link you must check the traffic and is the PR higher or at least equivalent to your web site. SEO Quake toolbar is free for Firefox browser and it shows accurate information of Google PR, Alexa traffic rank, number of pages indexed over Google’s database, number of pages indexed in Bing, age of the domain, Facebook shares, Tweets and much more at one place. This toolbar is a must have asset if you are a SEO.

NoDoFollow Addon:

How do you check the links you created on other web gives you website strength? NoDoFollow is really a great addon for Firefox browser that will let you check the links that you created are Dofollow or Nofollow in simple mouse clicks. It will highlight all Nofollow links on a webpage in red colour and Dofollow one in bluish colour.

This addon is nearly brilliant but it sometimes shows external nofollow links as dofollow. This is the best we have but better check the source code for being sure that the website you are working on gives you dofollow link.

Sharing a list of helpful addons for Firefox. (more…)

What is SEO

SEO is an online marketing strategy or process of optimizing and improving visibility of websites to appear high in Search Engines Result Pages. Search Engine Optimization enables person to improve the volume and quality of traffic to web pages from major search engines by appearing in organic search resuls. As higher a web site ranks in the results of a search result, the greater is the chance that site will be visited by user.

When web user types a word or phrase into search engines (say Google, Bing, Yahoo, MSN) seeking for information or services relevant to your provided services and products, you want to appear on the first page of the SERP(Search Engine Result Pages). Search engines rank websites by the quality of sites content and incoming links to a website from other sites/pages. SEO is a part of Internet Marketing / Search Engine Marketing that can be broadly divided in to two major categories.

SEO (Search Engine Optimization)

PPC (Pay Per Click)

SEO is basically an unpaid means of improving the occurrence of search appearance of your sites and Webpages in search results of most of the popular search engines. SEO is basically of two types On Page and Off Page. (more…)