In an effort to make web a better place for users, something that started in September 2002, Google is continuously changing their algorithm and making it smarter. They have some clear webmaster guidelines that makes it difficult for SEOs to practice specific activities in order to make websites rank in SERPs.
In this article I will walk you through the updates that Google made to their algo for fighting with unnatural link-building techniques and tricks by smart SEO practitioners.
Penguin: (Webspam Update) – April 2012
Sure, many of you have not heard the name “Webspam Update”, but this is what it was called when Google rolled it out for first time to check over-optimized links to websites, eventually penalizing them. (more…)