The work of search engine optimization has been broadly divided into two major tasks, OnPage and OffPage activities. Both hold its own importance for search engines, OnPage work shows search engine crawlers what exactly your web pages are about and what these pages offer to end users, while OffPage activities includes making links towards your site over Web.
In this post I am sharing my personal experience how you can do OnPage work and make your website search engine friendly. Search engines work on a simple concept of searching the keywords that end-user seek information for in web pages present in their index. OnPage work is the practice to stuff your Keywords in your website content without making it spam.
Before editing the codes of your website you must know the most important search terms for your website. You can use Google Keyword Suggestion Tool for the task. Enter your website URL in keyword tool and analyze all exact, broad and partial match keywords. Select most relevant keywords according to the number of hits in the region you wish to rank your website.
Now since you knows most relevant search terms for your business industry let’s check out the codes and start from the very first step.
Meta Tags Optimization: The Meta tags of your web page consist of Title, Description, Robots (for static websites) and Keywords. The syntax for Meta are:
<meta name=”title” content=”Your Website Title”>
<meta name=”description” content=”Your Website Description”>
<meta name=”keyword” content=”Keyword1, Keyword2, Keyword3,…..”>
<meta name=”robots” content=”index, follow”>
The ideal character limit for meta title is 70 characters, for meta description it is 250 character and for keywords try to limit them under 200 characters because after these limits spider do not crawl the content. (more…)