Google ask SEO community to optimize your website landing pages for user. It’s your website, what exactly they have to do with that?
Google has changed
Google have been working on improving the experience of their user from 2010. One of their criteria for ranking your site over big G is, “people to be directed on web pages that are useful to them for specific queries they made, and links clicked from referring resources”. It helps user to get what they want and helps websites to reduce their bounce rate.
Let me give you an example
Consider a scenario where a guy searches for “Taj Mahal memento” over Google or clicks a link to your site with same anchor, he might be looking to see what sort of replicas of Taj Mahal he can order for decorating his home.
He came to your website and lands on home page where you have listed many other stuff related to Taj Mahal, your website do have a dedicated page for Taj Mahal memento but he didn’t landed to that page, because you didn’t targeted it for specific query, instead you worked to land your user on home page for all your keywords. (more…)