How to Buy an Old Domain: What to Check?

With number of algorithm updates from Google, the value of domain really matters a lot. If you are thinking to build a new website for your business and want it to rank over search engines then instead of registering for a new domain prefer to go for the one that is for sale. In this post I will pen down some resources and matrices to look for while buying an old and valued domain.


Where Will You Find Expired Domains?

There are number of online tools that give you a list of expired domains with a lot of other matrices for evaluating its value. I have used almost all of them and found Moonsy the best one; it provides you lot of information about every listed domain for sale including its price, time left for sale/bid, Google PR, MOZ DA, internal pages with PR, and much more.

Every expired domain is either sold on a fix price by the owner or it is placed in auction for bidding; prefer to go for domains that give you an option of “buy now” if you have limited budget, as bidding over good domains usually costs a lot.

You will get a good amount of information over Moonsy but I will recommend you to cross-check everything about the domains you are interested in.

Cross-Check its PR

Moonsy displays the real stats but sometimes their database is not that accurate. You should cross-check the Page Rank of domains you are interested in before you move further; for this purpose you can use PRChecker or SEOmastering online tools to check whether the shown PR isn’t faked.

Check the Age of the Domain

Age of domain has become an important matrix, as older domains hold some authority for Search Engines. To check the age of domains there are a number of tools online, you will get the best information about the same over DomainsTools and Archive.

Have a Look at Backlink Profile

With Google going strict with its Webmaster guidelines on web spam and link schemes, lot of domain owners are selling their old domains just because they got penalized. So while picking up any domain for your business you should thoroughly check its Backlink profile.

Ahrefs gives you good data for the same, including approx. count of inbound links, referring pages, referring domains, anchor text cloud, referring domain name extensions (.com, .edu, .gov etc.), and much more. You can easily judge if they have been involved in messy link building tactics in past or not.

Check PA/DA and Inbound Links Quality

Since Google is not updating the PR data very frequently PA (page authority) and DA (domain authority), a measure from MOZ, became an important matrix for evaluating web page’s importance in search engine’s eye.

Access OpenSiteExplorer for getting DA/PA of your interested domain; also check same for internal pages – to know exactly what domain is worth.

To check the quality of backlinks click inbound links tab and have a look at DA/PA of pages linking to your interested domains, also manually browse linking pages to see if those links are genuine and permanent.

Check more Incoming Links

For greater analysis sometimes quantity of data is required, backlinkwatch is another tool that lets you explore good number of incoming links to any domain for free. This tool does not provide you anything special like PA/DA or backlink profile analysis but it will provide you pages that refer to your interested domain.

Sure, it show you few details like anchor text, nofollow/dofollow, and some other data but I will recommend you to manually check few referring pages to know if they are not part of any link scheme or shady SEO tactics.


Technically it would look like searching a good domain that holds some authority and value is a tough job; additionally they cost more, but believe me that it will give you more returns than what you might have invested when you got one.



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