SEO is an online marketing strategy or process of optimizing and improving visibility of websites to appear high in Search Engines Result Pages. Search Engine Optimization enables person to improve the volume and quality of traffic to web pages from major search engines by appearing in organic search resuls. As higher a web site ranks in the results of a search result, the greater is the chance that site will be visited by user.
When web user types a word or phrase into search engines (say Google, Bing, Yahoo, MSN) seeking for information or services relevant to your provided services and products, you want to appear on the first page of the SERP(Search Engine Result Pages). Search engines rank websites by the quality of sites content and incoming links to a website from other sites/pages. SEO is a part of Internet Marketing / Search Engine Marketing that can be broadly divided in to two major categories.
SEO (Search Engine Optimization)
PPC (Pay Per Click)
SEO is basically an unpaid means of improving the occurrence of search appearance of your sites and Webpages in search results of most of the popular search engines. SEO is basically of two types On Page and Off Page.
* On Page SEO basically includes customization of website content and links according to the criteria of search engine algorithm: like creating content friendly pages URL, tagging every image and informative text, customizing meta keywords description and title of every web page and other activities.
* While Off Page work includes providing information of presence of your website offered services or products to other websites over internet via means of link building, article submission, blog posting, comments, social bookmarking, Facebook marketing and many more.
PPC (Pay Per Click) or adwords/adsense service from Google is a model of internet marketing by means of paid advertisement over search engines and website pages. PPC enables advertisers to promote their website provided services and products in minimal time duration over web by paying to other website owners for showing their ads.
The price for PPC is mainly of two types, fixed for content sites and floating for search engines. The advertiser use to bid a specific amount for every keyword according to the importance of the keywords to the search results. PPC enables advertisers to show ads on web sites or SERPs having related contents that have approved to show advertisements. Advertiser use to pay an amount of capital every time the add is clicked by some end user and the amount is automatically deducted from your account and transferred to advertisers account in real time.