Month: April 2012

What is SEO

SEO is an online marketing strategy or process of optimizing and improving visibility of websites to appear high in Search Engines Result Pages. Search Engine Optimization enables person to improve the volume and quality of traffic to web pages from major search engines by appearing in organic search resuls. As higher a web site ranks in the results of a search result, the greater is the chance that site will be visited by user.

When web user types a word or phrase into search engines (say Google, Bing, Yahoo, MSN) seeking for information or services relevant to your provided services and products, you want to appear on the first page of the SERP(Search Engine Result Pages). Search engines rank websites by the quality of sites content and incoming links to a website from other sites/pages. SEO is a part of Internet Marketing / Search Engine Marketing that can be broadly divided in to two major categories.

SEO (Search Engine Optimization)

PPC (Pay Per Click)

SEO is basically an unpaid means of improving the occurrence of search appearance of your sites and Webpages in search results of most of the popular search engines. SEO is basically of two types On Page and Off Page. (more…)